Why Your Signage Is Probably Too Small

Quick test. Stand six feet from your own booth and try to read your prices. Can't do it? Neither can the hundreds of people walking past you every hour. Small signage is one of those mistakes that feels harmless because YOU can always read it up close. The problem is nobody buys from up close. They decide whether to stop from across the aisle.

The sticky-note price tag

Handwritten prices on tiny sticky notes are everywhere in artist alley, and they're quietly costing sales. Attendees are moving fast and scanning a wall of visual noise. If your prices aren't legible at a glance, people either keep walking or awkwardly lean in and ask, which slows everything down and creates friction that just doesn't need to exist.

Your banner looks great but says nothing

A gorgeous logo banner is nice, but if it doesn't tell a stranger what you actually sell, it's not doing its job. "Prints, stickers, enamel pins" in bold letters above your table does more heavy lifting than another beautifully rendered character illustration. Save the character art for the table. Use the banner space to communicate FAST.

Signage placed too low to see

Even good signage fails if it's sitting flat on the table below eye level, buried behind a stack of prints. Attendees are scanning at standing height as they walk. Vertical panel structures give you natural spots at eye level to mount pricing and category signs where people will actually see them, instead of hoping someone glances down.

Inconsistent sizing across your whole booth

One big sign, three tiny ones, a QR code the size of a stamp. Inconsistent signage reads as unplanned, even if your art is incredible. A modular kit with a proper panel structure gives every sign a consistent, intentional spot, so the whole booth looks like it was designed as ONE thing instead of assembled last minute.

How big should artist alley price signs actually be?

Big enough to read from about six feet away without squinting. If you have to get close to read your own sign, it's too small.

Where's the best place to put signage on a booth?

At eye level, not flat on the table. A vertical panel structure gives you natural mounting spots that stay visible even when the table is busy.

Does bigger signage actually increase sales?

It increases the number of people who stop, which is the first step to any sale. You can't sell to someone who kept walking.

A structured setup gives your signage somewhere real to live. Check out a proper modular display kit with panels built for eye-level signage, and see the full kit lineup to find your size.