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Artist Back Alley Resources Blog

What Makes A Trade Show Booth Actually Get Foot Traffic

Most trade show booths sit empty for long stretches while the one two aisles over has a small crowd. It is rarely about the product. It is almost always about what the booth looks like from thirty feet away, before anyone can read a single word on it.Height gets you noticed firstA flat table with a banner behind it reads as background noise in a packed hall. Attendees are scanning at eye level and above. A booth with real height, built from stacked panels instead of a single backdrop, breaks that scan line and pulls eyes over. This is the single easiest fix for low foot traffic and most small exhibitors skip it entirely.Colour decides who walks over, not your signBy the time someone is close enough to read your sign, they've already decided whether to approach. That decision is made on colour and shape from a distance. Black and white blends into every other booth in the row. A distinct colour, something people don't see three times walking down the same aisle, is what actually earns the walk-over. This is why we build in 19+ exclusive frosted colours instead of the standard palette everyone else uses.An open layout beats a walled oneBooths that wall themselves off with a solid backdrop and a table blocking the front read as closed. People do not like walking into a dead end. Angle your panels, leave a real entry point, and let people see through to product instead of a flat wall. A modular system makes this easy because the panels reconfigure instead of locking you into one flat shape.Match your booth size to your actual goalA booth that's too small for your product line looks cramped and cheap. Too big and empty looks like you couldn't fill the space. Match the kit to the goal: Core (24 panels) for a lean single-table presence, Shapeshift Base (46) or Shapeshift (70 panels, most popular) for a fuller booth, and Shapeshift Max (92 panels) when you're building a genuine exhibition presence, not just a table.FAQWhy is my booth getting ignored even though my product is good?Foot traffic decisions happen before anyone can evaluate your product. If your booth doesn't stand out from thirty feet away on colour and shape, people never get close enough to see what you're selling.Does booth size actually affect how many people stop?Yes, an undersized booth for your goals reads as small-time, and an oversized empty one reads as underprepared. Match the kit size to what you're actually showing.What's the fastest change I can make to get more foot traffic at my next show?Add height and colour. Both are cheaper fixes than better signage and both work before anyone can read a word.See our modular display kit or the full kit lineup to build a booth people actually walk toward.

What Booth Branding Actually Means For A Solo Artist

"Branding" sounds like something big companies do with focus groups and consultants. As a solo artist packing your own car and running your own table, it means something much simpler: does your booth look like it belongs to ONE person with a clear point of view, or does it look like whatever happened to be lying around.Branding for you is really just consistencyYou don't need a mission statement or a brand guideline PDF. You need the same colours, the same display, and the same overall feel showing up every single time you set up. That's it. That repetition, more than any logo, is what actually reads as a brand to a stranger walking past your table.Your booth is doing marketing work whether you plan it or notEvery table at a con is communicating something, on purpose or by accident. Yours is either saying "I know exactly what I'm doing" or it's saying nothing coherent at all. Since you're already putting in the work to show up, the colour and layout decisions cost you almost nothing extra and do real work for you. Your booth is basically your BRAND, running silently in the background while you talk to customers.A repeatable system beats reinventing it every showSolo artists don't have a team building a new booth concept every con. You need something you can set up alone, fast, and get right every time. That's exactly what a modular system is for. Our modular display kit sets up in under 30 minutes with no tools and packs flat afterward, so your branding decision gets made once and just repeats, instead of becoming a new project every single event.Pick colours that are actually yoursWith 19+ exclusive frosted colours available, you can find a palette that's specifically yours, not a generic neutral shared by half the artists in the room. Browse all 19+ colours and treat the choice like picking a logo colour, because that's basically what it is.Do I really need to think about "branding" if I'm just a hobbyist selling on weekends?Even casually, yes. A consistent look helps returning customers find you again, which matters at any scale, hobby or full business.Isn't branding expensive for a solo artist?Not really, most of it is decision-making, not spending. Picking consistent colours and repeating them costs nothing beyond the display itself.How do I know if my current booth already reads as a brand?Ask a friend to describe it from memory a week later. If they remember colours and a feeling, it's working. If they remember nothing specific, it isn't yet.Branding for a solo artist isn't a marketing exercise. It's just showing up looking like yourself, consistently, until people recognise you for it.

Common First-Timer Mistakes That Are Easy To Avoid

Your first con is a LOT. New badge, new crowd, new everything, and somehow you're also supposed to build a booth that sells. No wonder first-timers make the same handful of mistakes over and over. The good news is every one of these is avoidable once you know to watch for it. Showing up with no real display system A tablecloth and a stack of prints is not a booth, it's a garage sale. First-timers often skip a real display system to save money, then spend the whole show wishing they had one. A proper kit fits a standard 180cm table and sets up in under 30 minutes with no tools, so it's not the time sink new vendors expect it to be. Underestimating how much stuff you're actually bringing Inventory, bags, a cash box, business cards, snacks, a jacket for when the venue gets cold. It all needs somewhere to live, and a table alone runs out of room fast. This is where kit SIZE matters. Core with 24 panels suits a smaller first table, while Shapeshift at 70 panels is the most popular pick because it comfortably handles a fuller inventory without crowding. Running out of setup time Doors open at a set time whether you're ready or not. First-timers often lose their whole setup window fighting with tent poles, zip ties, or a grid system that doesn't quite fit together right. A kit that goes up in under 30 minutes with no tools means you're actually ready to greet your first customer instead of still assembling shelving while they're standing there. Not thinking about lighting until it's too late Convention hall lighting is rarely flattering. It's often harsh and direct, which can wash out colors and flatten artwork that looks amazing on your monitor at home. Frosted panels diffuse that light so your art reads true instead of glaring under fluorescents. It's a detail most first-timers don't think about until they see their own booth photos later and wonder why everything looks dull. What's the single biggest first-timer mistake? Skipping a real display system to save money upfront. It usually costs more in lost sales than it saves in dollars. How do I pick the right kit size for my first show? Match it to your inventory, not your budget alone. Core (24 panels) suits a lighter first table, Shapeshift (70 panels) is the most popular all-rounder, and Shapeshift Max (92 panels) suits vendors bringing a LOT of stock. Is setup really doable solo before doors open? Yes. A modular kit needs no tools and typically goes up in under 30 minutes, even solo. If this is your first con, start with a proper modular display kit instead of piecing one together from scratch. Browse the full kit lineup to find the right size for your first show.

Why You Should Buy For The Booth You'll Have In Two Years

Buying for right now feels responsible. It isn't, not really. If you're doing this seriously, the booth you need in two years is bigger than the one you need today, and buying small on purpose just means buying again later.The two year testHere's a simple gut check before you buy any display gear. Ask yourself where you actually want your booth to be in two years. Bigger table, corner spot, double booth at a major con. If the answer is anything other than exactly what I have now, then buying a display that cannot grow is buying the wrong thing, even if it's cheaper today.Cheap now usually means expensive twiceA basic non-expandable setup looks like the safe choice when you're new and cash is tight. But when your product line grows, or you land a bigger show, that setup gets replaced, not upgraded. You pay for it once, then pay for a whole new booth again a year later. That is not saving money, that is buying twice for one booth.Buy modular, add later, never replaceThe alternative is buying into a system where every panel and connector is cross-compatible across kit sizes. You buy a smaller kit today because that's what fits your current table, and you add to it later exactly when you need more, not before, not from scratch.Our range goes from Core at 24 panels for a half table, up to Shapeshift Base at 46 panels, Shapeshift at 70 panels for a full table with tall framing, and Shapeshift Max at 92 panels for double tables and corner booths. Buy the size that fits your table today, knowing the system scales with you. If you're unsure, start with a Shapeshift Base kit and let it grow from there.What "two years out" actually looks likeThink in tables, not panels. A single kit fits a standard 180cm (6ft) table today. Two kits combine into a 360cm (12ft) double setup for the corner booth you might be working toward. You do not need to buy the double setup now. You just need the pieces you buy today to still make sense when you get there.Set it up once, keep setting it up the same wayEvery size in our range sets up in under 30 minutes with no tools, so scaling up doesn't mean relearning your load in routine. That consistency matters MORE as your shows get bigger and your setup windows get tighter. See how the kits compare to plan your next two years properly.FAQIsn't it cheaper to just buy small and upgrade later?Only if what you buy small can actually be added to. A non-modular setup gets replaced entirely, which usually costs more over two years than buying into an expandable system from the start.How do I estimate the booth size I'll need in two years?Look at your show schedule ambitions and your product line growth. If you're aiming for bigger conventions or corner spots, plan around a kit that combines toward a double setup.What if my plans change and I don't grow into a bigger booth?That's fine. A smaller kit works perfectly as a standalone setup indefinitely, the growth path is there if you need it, not a requirement.

The Flat-Pack Advantage Nobody Explains Properly

Everyone says "flat-pack" like it's a magic word that fixes all your travel problems. Nobody actually explains WHY it matters, so let's do that properly, because there's a real mechanical reason it changes everything about how you travel to shows. Folding is not the same as flat A folding display still has hinges, brackets, joints that don't fully collapse. Fold a metal frame and you still end up with something roughly a third of its assembled size, awkward, angular, hard to stack with anything else. True flat-pack means the pieces come completely APART. No hinges holding a folded shape. Just individual flat panels and small connectors that stack like a deck of cards. Flat things stack. Folded things don't. This is the part nobody explains. Flat panels stack directly on top of each other with almost zero wasted space between them. Folded frames leave gaps, angles, dead air in your suitcase or trunk. That wasted space is the difference between your display fitting in a carry-on and needing its own oversized case. Our panels are 35x35cm frosted polypropylene, and they genuinely stack flat, no folding mechanism involved. Combined with ABS connectors and PLA hooks that pack down small, the whole kit collapses into something that fits the standard 56x36x23cm carry-on allowance on smaller builds. Flat-pack means faster rebuild too Here's the bonus nobody mentions: flat pieces that separate completely are also FASTER to reassemble, because there's no fighting a stuck hinge or a bent bracket from the last show. You lay out your panels, click connectors in, hang your hooks. Under 30 minutes, no tools, every time, because nothing got bent out of shape in transit like a folding frame can. See how the pieces come apart on our modular display kit page. It scales without changing the system The other advantage: flat-pack pieces are modular by nature. Core (24 panels), Shapeshift Base (46 panels), Shapeshift (70 panels, the most popular all-rounder), Shapeshift Max (92 panels), it's all the same flat panel system, just more or fewer pieces. You're not learning a new fold pattern for a bigger booth. Check the full kit lineup to see how the sizes stack up against each other. Is flat-pack actually more durable than folding frames? Often, yes. Folding frames rely on hinges that wear out and bend over repeated use. Flat panels with separate connectors have fewer moving parts to fail. Does flat-pack take longer to set up than a folding frame? No, usually faster. There's no fighting a bent hinge or stuck fold. You're just clicking flat panels into connectors, under 30 minutes with no tools. Why don't more displays use true flat-pack construction? It requires designing the whole system around disassembly from the start, which is more work upfront than just adding a hinge to an existing frame. It's worth it for anyone who travels though.

How A Better Display Frees You Up To Actually Talk To Customers

You didn't get into this to be a cashier. You got into it to talk about your work, hear what people connect with, maybe land a commission. But if you're stuck handing over every single print all day, that's exactly what you become, a cashier who also draws. A better display gives that time back.The conversation you're missingEvery minute spent fetching an item, making change, wrapping something up for one customer is a minute you're not talking to the person who actually wants to chat about your art, ask about a commission, or just tell you they love your work. That conversation is worth more than the transaction itself, it's what builds repeat customers and word of mouth. A table that requires you for every single sale steals that time from you.Let the display do the sellingGrid panels with hooks people can browse without asking permission mean the browsing customers handle themselves. They pick things up, check tags, decide, and either wait or bring it over. Meanwhile you're free to actually engage with whoever's standing in front of you having a real conversation. This is the whole point of self-serve design, it's not about removing you from the table, it's about putting you where you're actually needed.What this looks like at a busy tablePicture a rush. Without self-serve, you're sprinting between customers, everyone's a little annoyed, nobody gets a real conversation. With a grid wall doing the browsing work, you can stay with one person, finish that conversation properly, and the rest of the crowd is still shopping, not standing around waiting on you. Our modular display kit is built with hook spacing designed for exactly this kind of flow.Setup that doesn't eat your morning eitherLess time spent building your booth means more energy for the conversations that matter once doors open. These kits go up in under 30 minutes with no tools and fit a standard 180cm/6ft table. Whether you need a Core (24 panels) setup or a full Shapeshift (70 panels) wall, compare the kit lineup to find what fits.Won't customers feel ignored if I'm not helping every single one?A well-organized self-serve wall doesn't feel like being ignored, it feels like browsing a shop. People are used to that. What actually annoys customers is standing around waiting for you while you're stuck on another transaction.How do I know if my current table is too dependent on me?If you can't step away for even thirty seconds without a customer walking off unhelped, that's the sign. A self-serve grid fixes this directly.Does this work for a small table too, not just big booths?Yes. Even a small grid wall behind a single table changes the dynamic, it just needs to be organized so browsing doesn't require you.

The Hidden Cost Of Replacing A Wire Grid Every Year

A wire grid cube looks harmless sitting in the corner of a craft store. Cheap, light, easy to grab on the way out. Then you get it home, use it for a season, and by the next show it is bent, sagging, or missing a zip tie holding the whole thing together. Sound familiar.The annual replacement cycle nobody budgets forWire grids are not built for repeated load in and load out. They bend under panel weight, they warp in transit, and once one panel goes, the whole wall looks uneven. So you replace it. Then next season, you replace it again. This becomes a quiet annual line item that never gets its own spot in your budget, it just gets absorbed as stuff I had to buy before the show.Add up a few years of this and you have spent more on grid replacements than you would have spent once on a display built to actually last. That is the trap. Cheap feels like saving money because each individual purchase is small. The pattern is what costs you.What replacing a grid actually costs youIt is never just the grid. It is the zip ties, the extra prints you need to re-cut to fit a slightly different bent shape, the time spent fixing it in a hotel room the night before doors open, and the stress of hoping it holds through a whole weekend of customers leaning on your table. None of that shows up on the receipt, but all of it is real cost.What replaces the grid cycle for goodA modular panel system built to reconfigure into different layouts skips this problem entirely. Instead of bent wire and sagging fabric, you get panels engineered to hold their shape across years of shows, set up in under 30 minutes with no tools, and pack flat so they travel light without adding to your baggage bill.Every show you skip a grid replacement, that is money back in your pocket, and every show your panels go up in minutes instead of fighting with warped wire, that is stress off your plate. Multiply that across a full convention journey and the difference is EVERYTHING.Do the math on your own grid habitThink back over the last two years. How many grid cubes have you bought or replaced. Add up what that actually cost, including the tape, the zip ties, and the panicked last minute purchases. Compare that total to a single kit that spreads its cost across 20+ shows instead of one bent season. The comparison usually settles the debate fast.If you are tired of buying the same wire grid twice a year, take a look at our modular display kit, or compare the full kit lineup to find the size that replaces your current setup for good.Why do wire grids bend so easily?They are designed for light home storage use, not repeated transport and the weight of hung prints or panels. Constant flexing under load is exactly what they were never built for.How long should a real display setup actually last?A well built modular kit is designed to hold up across years of regular show use, not a single season. That is the entire point of paying for engineering instead of a bargain bin cube.Is switching mid season worth the disruption?Usually yes. Every additional show on a failing grid setup is another repair cost and another stressful load in. A fast, tool free setup pays that disruption back within a show or two.

Loud Colours, Bright Light: The Science Of Getting Noticed

There's an actual reason some booths pull a crowd and others sit quiet all day, and it's not magic, it's how human vision works in a busy room. Once you understand the mechanics, you can stop guessing and start building a booth that's engineered to get noticed.Peripheral vision is drawn to contrast and colour firstWhen someone's walking through a packed hall, they're not consciously reading every table. Most of what registers happens in peripheral vision, and peripheral vision is tuned to pick up contrast and bold colour way faster than fine detail. That's why a strong colour block gets noticed before anyone can even tell what's actually on your table. It's not about being flashy for the sake of it, it's about working with how eyes physically scan a room.Why muted tones get skipped overBeige, grey, muted pastels, they're all calm, tasteful, and completely invisible in a room full of other tables doing the exact same thing. Calm works great in a boutique with three customers browsing slowly. It does not work in a convention hall where 200 tables are all fighting for the same glance. This is HUGE for new vendors especially, because it's tempting to play it safe with neutral colours, when neutral is exactly what gets your booth lost in the crowd.Light matters as much as colourA booth that's dim or shadowed loses its colour advantage fast, colour reads flat under bad light. Clip lighting aimed at your top shelf, where your strongest piece should sit at eye level, keeps your colours reading true even in a dim convention hall. Pair that with a matte panel surface instead of glossy or metal, glossy surfaces glare and metal grids scatter light unpredictably, and your booth holds its colour punch all day.Build the colour block that gets noticedThe easiest way to get this right from the start is to build your backdrop out of panels that are already the colour, rather than trying to layer paint or fabric onto a grid. Our modular display kit comes in 19+ exclusive colours, with 35x35cm frosted panels that hold light evenly instead of glaring it back. Builds go up to five panels high, around 175cm, so the colour block is tall enough to actually register in someone's peripheral vision from across the room.FAQDo bright colours actually outperform neutral ones, or is that just a preference?It's grounded in how peripheral vision works, bold contrast and colour get noticed faster than muted tones, especially at a distance in a crowded room.Should I use more than one colour on my booth?One dominant colour is usually stronger than several competing ones. Let your art provide the secondary contrast instead of splitting your wall into multiple colours.Does lighting matter if my booth colour is already bold?Yes. Even a strong colour looks flat and forgettable under bad venue lighting, so a bit of clip lighting on your top shelf keeps the effect working all day.Ready to build a booth engineered to get noticed? browse the full kit lineup and pick your colour.

Zine Fest Setups: Small Space, Big Personality

Zine fests are a different animal. Half tables, shared tables, sometimes a literal card table wedged in a corner. You don't get much room, and you don't need much. What you need is a setup that makes a tiny footprint feel intentional instead of cramped.Small space means every inch has to earn its spotAt a full con you can spread out and let things breathe. At a zine fest you're often working a half table, sometimes sharing the surface with another vendor entirely. Flat displays eat your only real estate fast. Going vertical is the actual fix here. A compact build gives you shelf space stacked above the table instead of spread across it, so your zines, stickers, and mini prints all get a visible spot without needing extra width. The Core kit (24 panels) is built exactly for this, a tight footprint that still gives you real shelving instead of a flat pile.Personality sells at zine fests more than polish doesZine fest buyers aren't looking for a slick corporate booth. They're looking for a person behind a table who clearly made the thing they're holding. That said, personal doesn't mean messy. A clean little structure with your zines faced out and organized by series or theme reads as intentional. A pile of stapled paper on a bare table reads as an afterthought, even if the work inside is great.You're probably tabling solo, so setup speed actually mattersNo assistant, no partner, just you and your bag of zines. Setup that needs tools or takes forty minutes to wrangle eats into time you could be talking to people. This sets up in under 30 minutes with no tools, which matters even more at a half-table show where you might be doing it solo between panels and bathroom breaks.Zine fests travel light, your booth should tooA lot of zine fest vendors are hopping between multiple small shows in the same month, sometimes carrying everything on transit. A setup that packs flat and travels light is the actual dealbreaker feature here, not how tall it goes. You want something that fits in a bag, not something that needs a car trunk.Do I need a full kit for a half table zine fest?No. The Core kit (24 panels) is sized for exactly this. Bigger kits are overkill on a half table and just eat space you don't have.How do I make a tiny table look organized, not empty?Group by series or theme, face covers outward, and use vertical shelving instead of flat stacks. Empty space between groups reads as clean, not sparse.What's the biggest space mistake zine fest vendors make?Laying everything flat. It buries your best work under everything else and makes the whole table look cluttered even when it isn't.Tabling a zine fest soon? Check out our modular display kit or see the full kit lineup to find a size that actually fits a half table.

How Little Con Spaces Change Your Whole Display Strategy

Big cons and little cons are not the same event with different attendance numbers. They're different games entirely. What works at a 20,000-person convention center can actually flop at a 500-person local show, and most of that difference comes down to one thing: table space per vendor.Small cons mean smaller tables, more often than notLocal shows, indie markets, small fandom cons, they frequently run tighter table allocations than the big conventions because the venues themselves are smaller. If your whole display strategy was built around a full 180cm table, it's going to feel oversized and cramped the second you hit a smaller event with a half table or less.Modular beats fixed at every sizeThis is where a fixed shelving unit or a big printed backdrop actually works against you. It's built for one table size. A modular panel system isn't. The same panels that build a full 70-panel Shapeshift setup for a big con table reconfigure down into a tighter Base kit build for a small con's half table. You're not buying two display systems for two event sizes, you're rearranging one.Small cons reward closeness, not scaleHere's something people miss. Small cons often mean people are standing closer to your table for longer, since there's less crowd pressure pushing them past. That changes what your display needs to do. You don't need it to scream from across a massive hall. You need it to look sharp and curated up close, since that's the distance most people will actually experience it from.Setup time matters more at small eventsSmaller cons frequently have shorter vendor setup windows since the whole event runs on a tighter schedule. A kit that assembles in under 30 minutes with no tools fits that reality a lot better than a system that takes an hour of fussing with brackets. Pack flat into a 56x36x23cm carry-on and you're not even checking a bag to get to a small local show.Don't underbuild just because the con is smallIt's tempting to phone it in at a small local show, bring less, set up less. Resist that. Small cons often have the most engaged, loyal buyers, people who showed up specifically for indie art rather than general con traffic. A tight, well built vertical display earns real trust with that crowd even on a modest table.Should I bring a different display setup for small versus big cons?Not if your system is modular. The same panels scale down for a small con table or up for a big one, so you only need one kit.Do small cons really have tighter table space than big ones?Often yes, since venues are smaller and organizers work with less overall floor area, though it varies show to show.Is it worth investing in a full display kit for small local markets?Yes, especially since the same panels work at every event size going forward, so it's not a purchase you outgrow after one show.Small cons deserve the same care as the big ones. Check out our modular display kit or browse the full kit lineup to build a setup that scales with every event on your convention journey.

The Pop-Up Market Display Checklist For New Vendors

Your first market weekend will teach you fast what you forgot. Here is the checklist so you learn it before the event instead of during it.Before you book the stallKnow your footprint before you buy anything. Most markets run standard stall sizes close to a 180cm/6ft table. Confirm it with the organizer, do not assume. Buying a display before you know your space is how vendors end up with panels that don't fit or a huge gap of empty table they didn't plan for.The physical checklistDisplay panels that fit your confirmed footprint. A setup you can actually carry, most first-time vendors underestimate how far the walk from parking to stall can be. Something that goes up without tools, because markets rarely give you a long load-in window. And a colour that reads from a distance, since half your customers decide to walk over before they can see your product clearly.What experienced vendors pack that beginners forgetWeights or ties if you're outdoors, wind takes down more displays than bad sales days. A backup plan for glare if you're facing direct sun. And critically, a display that packs back down fast at the end of the day, because pack-out exhaustion is real and a system that fights you on the way down will make you dread the next market.Build for more than one eventNew vendors often buy the cheapest option for their first market, thinking they'll upgrade later. That usually means buying twice. Start with something that scales instead. Core, at 24 panels, covers a single table now. If you keep doing markets, Shapeshift Base (46 panels) or Shapeshift (70 panels, the most popular size) extend the same system rather than replacing it. It packs flat and travels light, so storing it between markets is not its own project.FAQWhat's the biggest mistake new market vendors make with their display?Buying something sized for their first event only, then having to replace it once they book a second or third market with a different footprint.How long should I budget for setup at a market?Plan for under 30 minutes if you're using a no-tools modular system. Add buffer time for parking and carrying gear to your stall.Do I need different displays for indoor markets versus outdoor ones?No, the same system works for both. It's built to move between artist alley tables, markets, craft fairs, and pop-ups without needing separate gear.Get started with our modular display kit or browse the full kit lineup before your first market.

Choosing Panel Colours That Actually Match Your Art Style

Picking a panel colour shouldn't be the last five-minute decision you make before checkout. It's actually one of the biggest calls you'll make about how your booth feels, and it deserves more thought than "black looks safe."Start by naming your art's actual palettePull up ten of your best pieces and look for what repeats. Not what you WISH your palette was, what's actually there. Muted earth tones? Saturated neon? Pastel and soft? Whatever shows up again and again across your work is your real answer, and your panel colour should echo it, not fight it.Match the mood, not just the hueThis is where a lot of artists get it wrong. They pick a panel colour that's technically in their art but sends the wrong mood. A single muted grey accent in an otherwise vibrant piece doesn't mean grey panels are the right call, it'll flatten the energy of everything else on the table. Match the overall FEELING of your work: soft and dreamy, bold and graphic, dark and moody, whatever it actually is.With 19+ exclusive frosted colours available, there's real room to find that mood instead of settling for a generic neutral. Browse all 19+ colours and hold a few swatches up against prints of your actual work before deciding.Use contrast to make your art pop, not competeYour panels are a frame, not a competitor. If your art is busy and colourful, a calmer panel colour lets it stand out. If your art leans minimal or monochrome, a slightly bolder panel colour can add energy without overwhelming the actual pieces. The goal is contrast that flatters, not contrast that fights for the same attention.Let the material do some of the work for youWhatever colour you land on, it'll look better because of how the panels are built. The 35x35cm frosted polypropylene diffuses light instead of bouncing it back harshly, so your chosen colour reads richer under convention lighting instead of washing out. That's part of why our modular display kit looks considered even before you've hung a single print.Should I pick a panel colour that's already in my logo?It's a good starting point if your logo palette matches your actual art. If they've drifted apart, trust the art over the logo.Is it okay to use more than one panel colour?Yes, especially with a modular system, but keep it to two tones max so the wall reads as designed, not scattered.What if my art style changes a lot between series?Pick a neutral frosted tone as your base and let smaller accents, like table runners or cards, shift with whatever series you're currently showing.The right panel colour doesn't shout over your art. It makes people see the art faster and trust it more, which is the whole point of picking one on purpose instead of by accident.

Why Your Signage Is Probably Too Small

Quick test. Stand six feet from your own booth and try to read your prices. Can't do it? Neither can the hundreds of people walking past you every hour. Small signage is one of those mistakes that feels harmless because YOU can always read it up close. The problem is nobody buys from up close. They decide whether to stop from across the aisle. The sticky-note price tag Handwritten prices on tiny sticky notes are everywhere in artist alley, and they're quietly costing sales. Attendees are moving fast and scanning a wall of visual noise. If your prices aren't legible at a glance, people either keep walking or awkwardly lean in and ask, which slows everything down and creates friction that just doesn't need to exist. Your banner looks great but says nothing A gorgeous logo banner is nice, but if it doesn't tell a stranger what you actually sell, it's not doing its job. "Prints, stickers, enamel pins" in bold letters above your table does more heavy lifting than another beautifully rendered character illustration. Save the character art for the table. Use the banner space to communicate FAST. Signage placed too low to see Even good signage fails if it's sitting flat on the table below eye level, buried behind a stack of prints. Attendees are scanning at standing height as they walk. Vertical panel structures give you natural spots at eye level to mount pricing and category signs where people will actually see them, instead of hoping someone glances down. Inconsistent sizing across your whole booth One big sign, three tiny ones, a QR code the size of a stamp. Inconsistent signage reads as unplanned, even if your art is incredible. A modular kit with a proper panel structure gives every sign a consistent, intentional spot, so the whole booth looks like it was designed as ONE thing instead of assembled last minute. How big should artist alley price signs actually be? Big enough to read from about six feet away without squinting. If you have to get close to read your own sign, it's too small. Where's the best place to put signage on a booth? At eye level, not flat on the table. A vertical panel structure gives you natural mounting spots that stay visible even when the table is busy. Does bigger signage actually increase sales? It increases the number of people who stop, which is the first step to any sale. You can't sell to someone who kept walking. A structured setup gives your signage somewhere real to live. Check out a proper modular display kit with panels built for eye-level signage, and see the full kit lineup to find your size.

The Full-Time Vendor Roadmap From First Table To Real Income

Nobody goes from first con to full-time overnight. There's a real path in between, and most of it isn't about your art getting better, it's about your business getting smarter. Here's the roadmap that actually holds up.Stage one: prove the conceptYour first few tables are about learning, not earning. What sells, what doesn't, how people move through your space, whether your prices are right. Keep it simple. A small grid setup, a manageable print run, low overhead while you figure things out. This is where a kit like Core (24 panels) makes sense, small enough to not overinvest before you know your market.Stage two: fix the bottleneckOnce you know your art sells, the next constraint isn't quality, it's throughput. How many transactions can your table handle in an hour? If every sale requires you personally handing an item over, you've got a hard ceiling. This is the stage where self-serve display design matters most, grid panels with hooks that let customers browse and grab items themselves while you're mid-conversation with someone else. It's the single biggest lever for moving more product without working more hours.Stage three: scale the setup, not just the artAs your catalog grows, your table needs to grow with it. Shapeshift Base (46 panels) and Shapeshift (70 panels, the size most vendors settle on) give you room for a fuller lineup. All of these fit a standard 180cm/6ft table and go up in under 30 minutes with no tools, so growing your catalog doesn't mean growing your setup headache. Check the kit lineup when you're ready to size up.Stage four: build for the long haulFull-time vending means repeated setup and teardown, show after show, year after year. This is where Shapeshift Max (92 panels) comes in, built for years of heavy use and the biggest builds. Our modular display kit is designed to move with you through every one of these stages instead of getting replaced at each step.How long does each stage usually take?It varies a lot by region and genre, there's no fixed timeline. What matters more is whether you're actually solving the right problem at each stage instead of just doing more of the same thing that got you here.Do I need to buy a bigger kit before I need it?No. Buy for where you are plus a bit of headroom, not for a hypothetical future. These kits are modular, so you can add panels as your catalog grows instead of replacing the whole setup.What's the biggest jump between stage two and full-time?Consistency. A table that can handle a rush without you personally bottlenecking every sale is what lets your income stop depending entirely on how many hours you personally worked.

Packing A Full Booth Into The Back Of A Hatchback

You don't need a van. You don't need a roof rack. You don't need to fold your back seats down and drive with your knees to your chest for four hours. If you're squeezing a full booth into a hatchback and it feels impossible, the problem isn't your car, it's your display. Bulky displays eat trunk space fast Grid walls, wooden frames, folding tables with fixed legs, these things take up space in awkward shapes. A hatchback trunk is not awkward-shape friendly. It wants flat things, stackable things, things that don't have weird angles jabbing into your grocery bags. A modular kit that breaks down flat solves this directly. Panels stack like plates. Connectors and hooks bag up small enough to tuck into gaps around everything else. Suddenly your trunk isn't a puzzle, it's just organized. Build your car load around flat panels first Load order matters. Flat panel stacks go in first, laid down along the trunk floor. Everything else, inventory bins, signage, your bag, builds around them. Since the panels are frosted polypropylene, they're light enough that stacking them under other gear doesn't stress or crack them the way a heavier material would. Right-size your kit to your actual car, not your dream booth If you're driving a hatchback, you probably don't need the Shapeshift Max (92 panels) unless you're doing a big double booth. The Shapeshift kit (70 panels) is the most popular size for a reason, it covers a full standard table and still packs into a small car without a fight. Going smaller, the Core (24 panels) or Shapeshift Base (46 panels) leave you plenty of trunk room for inventory too. Compare sizes on the full kit lineup before you commit to one, and match it against how much car you actually have. Setup speed matters when you're solo-driving If you're driving alone to a show, you're also unloading alone. A kit that assembles in under 30 minutes with no tools means you're not wrestling a heavy frame across a parking lot by yourself. Our modular display kit clicks together by hand, panel by panel, no allen key required. Will a full 70-panel kit really fit in a small car? Yes. Because the panels pack completely flat, even a full-size Shapeshift kit stacks down into a manageable footprint in a hatchback trunk. How do I avoid damaging panels when they're stacked under other gear? Keep panels flat and load them first, along the trunk floor, before adding heavier bins on top. Avoid standing them on edge where they can bend under weight. What's the best kit size for a small car and solo travel? The Shapeshift (70 panels) hits the sweet spot for most vendors, full table coverage without needing a bigger vehicle. Size down to the Core or Shapeshift Base if trunk space is really tight.

The Three Second Rule: Why Your Booth Has To Sell Before You Speak

You've got about three seconds. That's roughly how long a stranger's eyes are on your table before they decide, stop or keep walking. You don't get to say a word in that window. Your booth has to do all the talking, or the sale never even gets a chance to happen.Three seconds is not enough time for wordsEven the best pitch in the world is useless if nobody's close enough to hear it. Sales conversations happen after someone stops, not before. Everything that gets them to stop has to be visual: shape, height, colour, contrast. If your table relies on you calling out to people as they pass, you're already fighting an uphill battle, because most people don't want to be talked at while they're browsing a crowded hall.What actually communicates in three secondsBig, simple, high-contrast shapes read fastest. A tall wall in one bold colour communicates "there's something here" almost instantly, way faster than a table covered in small, detailed prints that need close-up reading to understand. Save the detail for once someone's standing at your table. For the far view, you need blocks, not text.Build a booth that sells silentlyThis is exactly what a structured panel wall is for. Instead of relying on your voice to pull people in, the booth itself does that job. Our modular display kit builds up to five panels high, around 175cm, in one of 19+ exclusive colours, using 35x35cm frosted panels and ABS connectors. No tools needed, and it goes up in under 30 minutes, so you're not sacrificing morning prep time to get a wall that actually communicates from across the room.Once they stop, THEN you talkThe three second rule isn't about being silent forever, it's about sequencing. Let the booth do the first three seconds of work. Once someone's stopped and is actually looking, that's your moment to say something, answer a question, point out a piece. Talking too early, before someone's chosen to stop, tends to push people away instead of pulling them in.FAQIs the three second rule literal, or just a rough idea?It's a rough idea, but the underlying truth is real, attention spans in a crowded hall are short and mostly visual, not verbal.What if my table is quiet by nature, can a display really replace a pitch?Yes, and it's actually an advantage for quieter vendors. A booth that visually pulls people in does a lot of the work that an outgoing pitch would otherwise have to do.Does colour or height matter more for those first three seconds?They work together, but height usually wins first, it's what breaks the sightline. Colour is what closes the deal on whether they stop.Want your booth doing the talking before you say a word? browse the full kit lineup and find your size.

Building An Exhibitor Booth That Doesn't Look Corporate

Corporate booths all look the same. Black frame, white banner, a logo the size of a truck. It works for a Fortune 500 with a marketing department. It does nothing for a small brand trying to get remembered in a sea of identical black-and-white setups.Sameness is the enemy, not budgetMost exhibitors assume looking corporate means looking expensive, and looking DIY means looking cheap. That's wrong. The real divide is sameness versus distinct. A booth built from off-the-shelf pipe-and-drape kits looks like every other booth in the hall, no matter how much you spent on it. A booth with real colour and shape stands out even on a modest budget.Colour does more work than signageAttendees scan a hall in seconds. Text on a banner does not register at that speed, colour and silhouette do. That is why we build in 19+ exclusive frosted colours instead of the standard black or white panel. We design them ourselves rather than dropshipping a generic supplier's palette, so your booth is not going to be an accidental twin of three other exhibitors on the same floor.Shape beats straight linesEvery corporate booth is a straight wall with a straight table in front of it. Break that shape and you already look different. A modular panel system lets you build angles, steps, and levels instead of one flat backdrop. Core (24 panels) and Shapeshift Base (46 panels) work for smaller footprints, and Shapeshift at 70 panels, our most popular kit, gives enough panels to build real depth instead of a flat wall.Keep the build reconfigurable, not permanentA permanent custom build locks your booth into looking the same at every show, which eventually becomes its own kind of corporate sameness. Reshaping your layout event to event, even with the same panels and colours, keeps your booth feeling considered rather than templated. It also means the booth grows with you, up to Shapeshift Max at 92 panels for a full exhibition build when you're ready for it.FAQHow do I make a small booth stand out against bigger corporate exhibitors?Lean into colour and shape instead of trying to out-spend them. A distinct silhouette gets noticed from further away than a bigger logo does.Can I change my booth's layout for different events without buying new panels?Yes, the same kit reconfigures for different footprints, from a single table to a full 360cm/12ft double setup.Do the colours actually differ from typical trade show suppliers?Yes, we designed all 19+ frosted colours in-house. We are the original designers, not a reseller of a generic panel system.Check out our modular display kit or browse the full kit lineup for colours and sizes.

Vertical Displays For Vendors Who Got A Quarter Table

A quarter table. You read that email twice hoping it said half. It didn't. Now you've got maybe 45cm of surface and a display plan built for six feet. This is the moment where most vendors just give up and stack prints in a pile. Don't be that vendor.Quarter tables are a vertical-only gameThere's no version of a quarter table that works laid flat. The math doesn't work, you'll fit maybe two rows of prints and call it a day. Vertical is not optional here, it's the only real option. A panel grid turns 45cm of width into multiple shelves of actual display space, which is the only way a quarter table competes with anything bigger.Start small, build preciselyThe Core kit at 24 panels is built for exactly this kind of compact footprint, a tight accent wall rather than a full backdrop. You don't need the biggest kit on a quarter table. You need the right amount of panels arranged with intention, not a huge system you're forced to compress awkwardly.One hero piece, not ten mediocre onesOn a quarter table, you don't have room for a broad catalog and you shouldn't try. Pick your single strongest piece and give it the best real estate, eye level, centered, well lit if you can manage it. Then build your supporting pieces around it. A quarter table with one clear hero print outsells a quarter table trying to cram in everything you've ever drawn.Every centimeter of height counts doubleSince your width is capped hard, height becomes your entire growth lever. Five panels stacked gets you to roughly 175cm, well above eye level for most people walking the aisle. That's your entire booth presence living in the vertical axis because the horizontal axis just isn't available to you anymore.Don't skip the setup speed advantageQuarter tables often come with quarter-table energy, meaning less overall space to maneuver during setup too. A system that clicks together with no tools in under 30 minutes means you're not fumbling with clamps and zip ties in a space where you barely have room to bend over.Is a quarter table even worth doing as a vendor?Yes, if you build vertically and curate hard. A well built quarter table with a strong vertical display can outperform a sloppy full table.How many panels do I actually need for a quarter table?The Core kit at 24 panels is usually enough for a tight, well organized vertical wall on a quarter footprint without excess you'd have to store.Can I upgrade my panels later if I get a bigger table next time?Yes, the system is modular, so panels from a Core kit combine with additional panels later instead of needing a full replacement.A quarter table is tight, not hopeless. Check out our modular display kit or browse the full kit lineup to build something that actually works in a small footprint.

Building A Display That Grows As Your Product Line Does

Your product line does not stay the same size forever, so why would your booth? If you started with five prints and now you're carrying stickers, enamel pins, a book, and three new print series, your table has probably felt too small for a while now.The display and the product line are the same problemVendors talk about these as two separate things, growing your product line, and upgrading your booth, but they are really the same problem wearing two hats. More product needs more display space. More display space done badly means a cluttered, hard-to-shop table. Done right, it means room to actually show off what you make.Add panels, don't add clutterThe instinct when you have more stock is to just cram more onto the table you already have. Bins under the table, stacks on top of stacks, prints leaning three deep. It looks busy in a bad way, not a good way. What actually works is adding display space that matches your new inventory, panels for new print series, grid space for pins, shelf room for books.Because every panel and connector we make is cross-compatible across kit sizes, you can add exactly the amount of space your new product line needs. No guessing, no buying a whole new booth because you added one product category.Sizing to your actual line, not a guessOur Core kit at 24 panels suits a tight, focused line on a half table. Shapeshift Base at 46 panels is the default for most growing vendors, it expands easily with add-ons as your line does. Shapeshift at 70 panels is our most popular size, built for a full table with tall framing when your line has real depth. Shapeshift Max at 92 panels handles the vendors running double tables worth of product across corners or full booths.If you're not sure which size matches where your product line is headed, start with a Shapeshift Base kit and add from there as new categories come online.Plan the wall space before you launch the new lineBefore you commit to a new product category, sketch out where it lives on your booth. If the answer is "somewhere, I'll figure it out," that's usually the sign you need more panels, not more cramming. See how the kits compare to figure out what fits your next product drop.FAQHow much display space do I need per new product category?It depends on the product, but a rough rule is give each category its own dedicated panel or shelf zone so it doesn't blend into the next one. Cramped displays sell worse even when the product is good.Can I add panels mid-season instead of waiting for a full kit?Yes, since every kit shares the same connector system you can add exactly the panels you need when a new product line launches, rather than buying a whole new setup.What's the most common display mistake as a product line grows?Overcrowding the existing table instead of expanding the display. It buries your best work and makes the whole booth harder to shop.

The Booths That Feel Like A Brand, Not A Garage Sale

Walk any con floor and you can spot the difference in a second. Some tables feel like a brand: intentional, considered, built around a look. Others feel like a garage sale: whatever fit in the car, spread across a table, hoping people notice the art underneath the clutter. The gap between the two isn't talent. It's presentation.What actually separates the twoGarage sale booths share a pattern: mismatched surfaces, a random mix of risers and boxes, colours that clash by accident rather than design, and signage that looks bolted on at the last minute. Brand booths share the opposite pattern: one clear colour palette, a consistent display system, and enough restraint that the art gets to be the focus instead of fighting the furniture for attention.You don't need a bigger budget, you need a systemThe garage sale look usually isn't a money problem. It's a system problem. When your display is a different mix of borrowed folding tables and thrifted shelves every show, consistency is basically impossible even if you try hard. A modular panel system fixes this at the root, because it's the same matching pieces every time. Our modular display kit comes in 19+ exclusive frosted colours, so you build the same intentional wall for every con instead of reassembling chaos each time.Scale the booth to feel intentional, not empty or crampedAn intentional-feeling booth also has to fit its space properly. Core (24 panels) suits a small local market table. Shapeshift Base (46 panels) and Shapeshift (70 panels, the all-rounder most artists land on) suit a standard con table. Shapeshift Max (92 panels) covers a full wraparound setup for bigger booths. A tiny display in a huge booth space reads as sparse. An overcrowded small table reads as chaotic. Matching your tier to your space is part of the brand feel, not a separate decision.Details finish the jobIt's the small stuff that pushes a booth from "pretty good" to "brand." Panels that fit a standard 180cm table and build up to 5 panels high, frosted polypropylene that diffuses light so art actually glows, setup under 30 minutes with no tools. None of that shows up as a single dramatic feature, but together it's the difference between a booth that looks assembled with care and one that looks assembled in a rush. Browse all 19+ colours to start planning yours.Can a small, low-budget booth still feel like a brand?Yes, size isn't the deciding factor. A small, tightly cohesive table beats a large, mismatched one every time.What's the single biggest garage-sale giveaway to fix first?Mismatched colours and materials across your table surfaces and backdrop. Fixing that one thing does more than any individual decoration.Does a brand-feeling booth actually need to be minimal?Not necessarily minimal, just coordinated. A busy booth can still feel intentional if everything shares a consistent colour language.Nobody remembers a garage sale table. They remember the ones that felt like a real brand walked in and set up shop. That's the booth you're actually building for.

What are your planned setups going to be?

Half table (90cm / 3ft)

Sharing a table or just starting out

Full table (180cm / 6ft)

The standard table at most cons, markets & fairs

Double, corner or booth (360cm / 12ft)

Two tables, an L-shape, or a full corner stand

Free-standing booth (no table)

A floor-standing wall, no table needed

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How long do you plan to use it?

Just trying it out

1–3 times

Going to do markets more often

3–20 times/year

Multi-year use

Built to last, with room to grow

What do you display?

Small prints, cards, pins & stickers

Flat, lightweight, easy to pin

Large prints & posters

A2 and up, needs room to breathe

Large items : Apparel/bags/figures/3d merch/home goods

Heavier, bulkier pieces that need sturdy shelf framing

Jewellery, charms & keychains

Small and light, lots of little hooks

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How tall do you want it?

Keep it low so my table and wall stay visible

A clean, low backdrop that frames your work

Build tall framing for maximum impact

A towering wall that pulls eyes from across the hall

Which colours catch your eye?

Amber Yellow

Apricot

Avocado Green

Blue Sky

Forest Green

Fully Black

Grape Purple

Ivory White

Jade Green

Lavender Purple

Lilac Purple

Mint Green

Royal Blue

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Yuzu Yellow

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Your stall. Infinite installs.

Lightweight panels and snap on connectors shapeshift together.

Iron frame with frosted, water resistant surfaces for light & mighty structures.

Artistbooths Bundle Component Frosted Lavender Purple (PMS 2715 C) Panel Square (35x35 cm) [8-pack]

B-grade artist booth panel - discounted cosmetic-second stock

Artistbooths Bundle Component Frosted Lilac Purple (PMS 263 C) BOOF Panel Triangle (35x35 cm) [2-pack]

Artistbooths Bundle Component Frosted Lilac Purple (PMS 263 C) BOOF Panel Half Square (35x17.5 cm) [4-pack]

Artistbooths Single Connectors & Accessories White Square Wire Grid (35x35 cm)

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build a booth that builds a crowd

Little parts. Big payoff.

Why makers love our booths.

Every detail pulls its weight.

Stand out, sell out.

Be the eye-catching brand whose cohesive look draws a crowd and gets remembered.

Grow with you.

Enough parts to range products from small table to large booth.

Shape your brand.

Triangles, rectangles, hinge panels and connectors, in colours you mix yourself, for infinite display setups.

Be memorable.

Seasonal colours keep your brand unique. Frosted finish gives your art a soft spotlight.

Range & sell more.

Self-serve more customers with parts that make the most of smaller spaces.

Strong where it counts.

An iron core holds heavy stock whilst water-resistant surfaces shrug off spills and weather.

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Panels weigh 150g each. The double-wall carry box protects up to 30 decorated panels every trip.

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Every kit packs extra parts, so when you scale up or lose a piece you can keep running your vision.

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Mix and match colours and shapes. Sized for market, convention and trade-show tables up to 6 ft / 180cm.

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Get a 2-colour setup by swapping half your panels to another colour.

2bWhat colour do you want the other 24 squares to be in this kit? What colour do you want the other half of your kit to be? Included · $0

Get a multi-colour setup by swapping 24 of 48 square panels in another colour.

Get a 2-colour setup by swapping half of square & multishape panels into another colour

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15% off accessory packs when bundled with kits

46 multi-shape panels156 accessories

Shapeshift Base Kit Add-on

$559.00

Grape Purple Frosted

Square Panel [24 Pack] (35cm / 13.8in) Add-on

$450.00

Scarlet Red Frosted

Triangles Panels 4 Pack [35cm / 13.78in] Add-on

$100.00

Terracotta Frosted

Half-Squares panels [5 Pack] [17.5x35cm / 6.89x13.78in] Add-on

$100.00

Tan Brown Frosted

Self Serve Hook with wire grid T clip 8cm [10 pack] Add-on

$40.00

Self serve display Grid & Intersection Hook expansion pack [12/24 Mixed pack] Add-on

$100.00

Multi Connector Expansion Pack - White - Bundle & Save [16/32 mixed pack] Add-on

$120.00

Square Wire Grid Expansion Pack - 35cm x 35cm/13.7"x13.7" Add-on

$60.00

Hinged Square panels [5 Pack] [35cm / 13.78in] Add-on

$100.00

Forest Green Frosted

Mini Rectangle Panels [5-Pack] (17cm x 35cm/6.69in x 13.78in) Add-on

$100.00

Amber Yellow Frosted

Foot Connector Expansion Pack [4 Pcs] Add-on

$59.00

Mixed Single & Double Wire Shelf Clip [9 pack] Add-on

$45.00

Booth Wheel & Wheel Connector - white - [4 pack] Add-on

$60.00

Corner Connector Expansion Pack [8 pack] Add-on

$60.00

Edge Connector [8 pack] Add-on

$60.00

Single Shelf Wire Clip White [5 pack] Add-on

$35.00

Double shelf wire clip white [4 pack] Add-on

$30.00

Self serve display Grid & Fold Hook expansion pack [12/24 Mixed pack] Add-on

$110.00

Foldable Self Serve Hook (with wire clip) - [20 pack] Add-on

$80.00

White

Foldable Self Serve Hooks (with adhesive sheet) [20 pack] Add-on

$50.00

White

Metal mallet (with dual rubber/soft tap sides) [1 pc] Add-on

$40.00

Panel Clamp Black 3cm Mouth [4 pcs] Add-on

$40.00

17" ITA Tote (40x35cm) Puffy Purple + Pin pad with 5 pockets Add-On

$129.00

Foldable Croc Hooks (adhesive) - 10-pack

$50.00

Black

Dual headed metal mallet (with soft tap side)

$40.00

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